The Startup Idea Validation Framework

A repeatable framework for validating any startup idea using real demand signals — not opinions.

Every Demand Discovery report uses the same triangulation method: combine four independent signal types into a single evidence-based recommendation.

The four signal types

• Search intent — what people are actively googling about the problem.
• Outreach response — reply rates, sentiment, and objections from real prospects.
• Landing-page engagement — clicks, scroll depth, conversion on offer-specific CTAs.
• Community buying signals — Reddit, X, Hacker News, IndieHackers, Product Hunt activity.

From signals to recommendation

Each signal is weighted, normalized, and combined into a Demand Score from 0 to 100. The score maps to one of three recommendations: Build (proceed with confidence), Pivot (the market is there but the angle isn't), or Kill (move on to your next idea).