Startup Demand Score

A 0–100 score that quantifies real demand for your startup idea using behavioral signals — not opinions.

How it's calculated

The Demand Score combines four weighted signal types: search intent, outreach response, landing-page engagement, and community buying signals. Each is normalized to a 0–100 sub-score, then weighted by predictive strength.

What your score means

• 70–100 — Build. Strong, multi-source demand. Proceed with confidence.
• 40–69 — Pivot. The market is there, but your current angle isn't landing. Adjust positioning, audience, or offer.
• 0–39 — Kill. No reliable demand signal. Move on to your next idea.